Two decades inside the field, not adjacent to it.
Word Sleuth Agency is Heidi Bonner. PhD in criminal justice, Department Chair at East Carolina University, author, and marketing advisor to companies serving public safety and the justice system — technology, services, training, and consulting — from early-stage founders through merged portfolios and growth-stage platforms.
The credential is not the pitch. It is the reason the conversation goes differently.
Most marketing consultants who work with public safety and justice system technology companies are learning your buyer on your dime. They are reading the LinkedIn profiles of chiefs, sheriffs, court administrators, and corrections leaders during the kickoff call.
We have spent two decades on the other side of that table. Teaching officers, corrections staff, and court personnel. Researching the agencies. Sitting on the committees.
That means when a public safety co-founder says he does not have to educate us on his world, he means it literally. The audit does not start with a glossary. It starts with the actual gap between what your buyer needs to hear and what your site currently says.
Book a Strategy Call with Dr. Bonner.
Thirty minutes. One straight answer on whether messaging is the bottleneck.
Book a Strategy Call